Ab Space for Sale
On television, we see people run onto the playing area during a sporting event wearing only his birthday suit (since all the streakers we see on TV are men) from time to time. We also see people climbing up buildings on the outside more often these days. In many sporting events, one can find people painting letters on their abs or heads.
Many of these people now have ads imprinted on their bodies/suits. Most often the company placing the ads is an online casino (which I won't name).
But why let that company monopolize this market? The following is some of the companies that (I think) can take advantage of this opportunity to promote their products and services.
- Body paint manufacturers
They can use the paint paint the ad Then they can ask the people displaying their ad to walk around in the rain. What better way to demonstrate how waterproof the product is?
- Tattoo parlour
Most of the ads imprinted on streakers are body piercings. The company that applies the piercing can take adventage of this opportunity to show its artists' workmanship.
- Fitness Centres
Many people who show off their guts look a little overweight. The companies can take advantage of this to show how effective their programs are.
- Promoters of Diet Schemes
Similar to fitness centres. They can also recruit people for real life before-after ads (rather than photos that can be doctored).
- Suntan lotion
Apply the the brand logo on the person who agrees to have the ad put on the body. Then ask the person to soak in the sunlight. After some time, if the lotion works, the brand logo will become distinguishable and be visible for all on the baech to see.
- Plunger makers
A few people are climbing up buildings to make a stand or to attract attention to himself (since I have yet to hear a woman climb up a wall of a skyscapper). This is a great opportunity for the plunger makers to display how effective their product is.
- Body suit manufacturers
Perfect revenue source for Spiderman-lookalikes. This is a good way to demonstrate how breathable, water- and wind-resistant their products are, as well as the heat-retention ability of their line of product.
- Hair growth product makers
It seems that many people who show off their abs on TV are losing hair. This is a great way for the manufacturers of these products to display how effective their products really are.
Of course, I don't work in the advertisement industry. However, I am suprised that no advertisement agency (that I know of) have tried to use this new medium (other than that gaming web site). (I am certain that there are some companies that have tried to utilize these ad spaces. It's just that I have not heard of them.)